How TV advertisements change the face of a Website

Recently I have made a list on Top 25 most visited Indian Websites for 2012 and comparing to the last year's list surprisingly few sites have made their way directly into top 25 without much efforts. Sites like Snapdeal, Quikr seem to have secured their position's strong in the list. Only reason behind such sites were TV advertisement. Their site does have stuff but apart from it the advertisement means a lot to such sites.

Now almost every site is trying to promote their website with a television Ad. India's famous local search engine Just Dial too had some advertisements going on with their brand ambassador Amithab Bachan.

Similarly sites like Olx, Bigrock too managed a bit traffic to their sites. Olx has almost landed its Alexa ranking to approximately 900 leaving behind some famous classified sites like click India somewhere around 3000 Alexa ranking.

If we look at the picture below we can observe how Olx had managed to increase its Alexa ranking. The graph had made its way to top which means TV advertisements do affect the success of a Website.

Sites like Snapdeal could easily start their success story within 2 years of their launch. Thought this concept was adapted from Groupon it need an exposure and  in India a Television advertisement means a lot to its success.

Now I think if you too are planning for a successful launch of your e commerce website or a portal you need to plan for an advertisement too because it also plays a crucial role in its success.