0 Ishita Swarup - Founder & CEO of 99labels.com

99labels is one of Indian e-commerce website which does sales for fashion wear for both local as well as international brands. This was a start up by Ishita Swarup and 99labels has also completed two years last December 2011. She initially worked for Cadbury for three years after her MBA degree from IMT, and later quit her job to launch her own company.

She along with one of her school friend did lot of ground work and thought to take a step of faith as they had very low investment. So they founded Orion Dialogue in the ITES sector in India. BPO was just booming those days. They had lot of struggle to raise funds as investors used to turn them up saying to bring some elders, but soon it took off its way to greater heights and was sold to Aegis BPO in 2006. 

Her next venture was 99labels along with Anchal Jain and Ankur Prakash. Each of them were equipped with different skills so no one interfered in other areas. This e-commerce sells top brands of fashion-wear, accessories, lifestyle products, sportswear and gear, electronics and even furniture at 70 to 90% off on the label price which suggested its name to be 99labels. She says she is not from a business oriented background but learnt all by herself it is just learning from her mistakes and growing from 2 sales and team of 8 to 5000 sales and 2000 employees is definitely a good start up. Hope her success continues. 

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