With increasing number of online shoppers, every business wants to establish their own online shopping websites by adopting E-commerce development services from the reputed development company. Even, there are some online store-owners, who want to build responsive website as more number of shoppers are purchasing products using a tablet instead of their desktop. Looking to such market scenario, Facebook also invites its ‘mobile app install ads’ that helps to create e-commerce on Facebook.
With the launch of this app, now Facebook is ready to turn itself into a mobile shopping site along with social networking website. Now, Smartphone users can easily download this application from the Apples App Store or Google Play. It is reported that last October, Facebook did not enjoy much attention from the launch of "mobile app install ads," as Facebook already revealed so many products in the year 2012 and users are also thinking that almost all the products are looking similar.
Commenting to this release, COO of Spruce Media, Lucy Jacobs tells "the performance is right in the strike zone to be ROI positive." It would be best to download E-commerce app as users are using downloaded applications again and again. Each of their application installed in their mobile can give income for lifetime instead of one-time sale. Jason Goldberg, the CEO of Fab.com also shared his views about this launch. He says, it was "Five times more effective than any other mobile download channel that we've used."
Fab is one of the biggest advertisers of Facebook that tested the ad unit with Fab's shopping app. Nanigans, the company licenses adtech software for Facebook clients, also has checked the app for an anonymous e-commerce company. According to the company, 'mobile app install ads' becomes one among the top 5 downloaded apps on Facebook within just ten days of its launch. It costs $325,000 and delivered 32.5 million ad impressions. Even, the director of mobile marketing of Hotel Tonight, Adam Grenier also commented, “I feel like a kid in a candy store with all these choices. It performs better from a click-to-install perspective than anything except incentivized ads.
From an efficiency standpoint, it’s on par with everybody else out there today” while he saw 10 times higher click-to-install rate from the ads over regular Facebook ads. It is achieved as Hotel Tonight is using Facebook Offer that includes various e-commerce plays like Deals, offers and gifts. Looking to the positive result, every user gets an idea about effectiveness of E-commerce solutions. So, adopt Facebook ‘mobile app install ads’ and hope for the better business.
This is a Guest Post written by Adam Wills
Adam Wills is working with Perception System, one of the leading online E-commerce
development services providers,
serving an excellent E-commerce
solution through various frameworks
like Zencart, Magento, Xcart and many more. Our web developers are talented and
huge experienced to deliver high-end services with committed time-frame.
Write a Guest Post on KnoowBlog Read Here
Write a Guest Post on KnoowBlog Read Here
Post a Comment