Adsense has been rapidly growing strong and strong, previously it had launched 300x600 Ad unit which has already been implemented by many webmasters. Now they have announced a new ad format to their range mainly to attract new brands. This new ad unit has the specs of 970x90 which is said to be as a brand friendly unit. Adsense team also said that this ad unit now shows only text ads which are organized in 4 columns which later can accommodated full length banner ads.
They have asked their publishers to implement this unit properly for the benefit of both publishers and advertisers. If you want to give any feedback on the new ad format you can do so in their AdSense +page. They have also mentioned that the limit for the ad units will remain 3 as per their TOS. So if you are planing to implement this unit then you need to drop one of your poor performing ad unit. See the below image to get an idea of how the ad unit looks like which is posted in the Adsense Blog.
Suggestions for placement of this Ad Unit:
Since this is a very large unit you have very few options to implement the unit. I believe the first place for better performance of the ad unit will be above the header which can draw attention of the users immediately as they open the webpage. Second suggested place would be just below the header after the navigation bar as it too gets enough attention. Third probable placement would be just above the footer area which might just perform on an average basis.See the below image to get a clear idea on suggestions for the placement of 970x90 Ad Unit.
So do you feel any other place is best for this ad unit then just comment below with your thoughts. Happy earnings.
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