0 How Katia Beauchamp and Hayley Barna made success with their start upBirchbox

Are you interested in making yourself beautiful and do you want to try cosmetics or beauty products then you can just pay monthly 10$ and claim  four to five deluxe, curated samples. If you love any of them you can go for original product. Isn't this great but unfortunately it is not an Indian company it is a US based company headquartered at New York . This company named Birchbox is founded by Two Harvard Business School classmates Hayley Barna, 28; Katia Beauchamp, 29 in 2009. These two haven't yet crossed their 30's but are successfully running a start up with 60 employees and 50,000+ registered members. Initially it was started with 10 employees and 660 members but it had grown over a time.


There success story too began from small hindrances, neverthless they were successful.  In December 2009,  Barna and Beauchamp almost finished their ideas for their company. They have also dropped some ideas which they felt wont work. Then Beauchamp has sent a three sentenced e-mail for top ten beauty CEO's of which they got response from two of them one was CEO of Gurwitch Products, which distributes Laura Mercier, and the other was CEO of Benefit Cosmetics and Benefit Cosmetics was the first company to sign them. The only idea was they used to get sample products for exchange of data over the user behavior for using that product. Next slowly they started to get investors and their company was being featured in some top beauty magazines like Instyle. Now it has grown from a small start up to a medium sized e commerce company.


Recently in one of her interviews Beauchamp said “There are so many different parts of Birchbox -- Birchbox is a media company, it’s an editorial company, it’s an e-commerce company, and it’s definitely a tech company,”

So whatever may be your company it is just an idea which on proper implementation and serious workout will make you lead your way to success.

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