If you are familiar with drinks like Frooti, Appy, LMN, Saint Juice and Appy Fizz then you might also be familiar with the brand Parle Agro. This company generally gets 60% of its turnover during summer and mostly from southern parts of the country as it has two of their eight manufacturing units at Hyderabad and Chennai.
Nadia Chauhan 26
JMD & CMD for Parle Agro
Nadia Chauhan who is the present Joint Managing Director and Chief Marketing Officer for Parle has recently said that their company aims at increasing its turnover to 3 Crores. Last year they were able to manage 2 Crore turnover. so already summer time has arrived and Parle is also all set to make its marketing. They have already selected Sidharth Narayan South Indian actor for their commercial.
Recently they have also launched fruity in returnable glass bottles like any other cool drinks. So this might well be a compete Maaza a mango fruit drink. In 2009 when Chauhan decided to launch the baked snack Hippo, it was the only contender in the health snack segment. The strategy worked well for Hippo. In just two years, it became third in market share, after Kurkure and Bingo.
So lets wish Nadia and Parle Agro a best of luck for their summer business as well as the success of their new Frooti bottle. Hope we see there target reached.
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