0 Google is now world’s second largest technology company after Apple

Google is slowly raising its dominion over technology and now it is world's second largest technology company. It now has Apple ahead of it who recently failed in providing a good mapping service. Google rose as a search engine by two Stanford university students Sergey Brin and Larry Page, later changed into a advertising powerhouse, and also developed Android which makes them worlds most used mobile operating system. Now most of the students prefer a career at Google. Google has surpassed Microsoft in market evaluation and now is the second largest technology company. 

Google rose 1 percent to $761.78 at the close in New York, gaining a market capitalization of about $249.9 billion. Microsoft, the world’s biggest software maker, fell less than 1 percent to $29.49, for a valuation of $247.2 billion.

Google controls U.S search market by 66 percent leaving Microsoft's Bing at a distant second at 16 percent. Google is also all set to replace Facebook Inc. in U.s as the biggest outlet for displaying advertisements, banner ads according to EMarketer Inc. Google also remains No. 1 for mobile advertisements. 

Google's Android software which revolutionised the smartphone market is now powered by 64 percent of smartphones from 43 percent a year earlier. Apple's software was just 19 percent staying uncomfortably in the second place and Microsoft has just 2.7 percent. 

GoogleMicrosoft gets most of its revenue from Operating systems and office software but still competes with Bing search engine. Windows sales have slumped as some consumers opt for tablets instead of cheaper laptops running Microsoft’s software. The next version of Windows, due Oct. 26, is designed for touch- screen technology in tablets and will power handheld devices including Surface, Microsoft’s first foray into hardware. Google has introduced its own tablet, Nexus 7.

Microsoft hit a market capitalization of more than $430 billion in July 2000, according to Bloomberg data. Microsoft fell to about $135 billion in March 2009 during the economic crisis, before recovering with the market.

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